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Research papers

Found in translation

This paper outlines the importance of evolving a global brand to be more in tune with the need for Asian markets demand for brand ownership.It is a fascinating case study on how Pizza Hut used the essence of the global Pizza Hut brand and matched it...

Catalogue: Asia Pacific 2007
Authors: Andrew Povolny, Dominic Lefebvre
Company: The Leading Edge
March 12, 2007
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Citation

Povolny and Lefebvre (2007a, March 12). Found in translation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/found-in-translation